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    Course · Business Strategy trackStrategy

    Unit Economics

    CAC, LTV, payback and churn baselines that unlock or block growth.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Margin Teardown
    Cost-to-serve per offering · find the bottom quartile.
    Lean Canvas
    Problem, solution, value prop, segments, channels, revenue, costs.
    Define · Unit Economics
    CAC, LTV, payback — agreed in one number each.
    SWOT
    Strengths, Weaknesses, Opportunities, Threats.
    Customer Journey
    Stages × Actions, Touchpoints, Emotions, Opportunities.
    Define · Opportunity Map
    Score and rank where the next win lives.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Margin Teardown
    Tactic
    Map cost-to-serve per offering and identify bottom-quartile margin drag.
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    Business Model
    How the business creates, delivers and captures value in one coherent design.
    Business Model Canvas
    Nine building blocks (customers, value, channels, revenue, resources, activities, partners, costs).
    Value Proposition Canvas
    Match customer jobs, pains and gains to products, pain relievers and gain creators.
    Revenue Models
    Subscription, usage, transaction, licensing, marketplace, ads — pick what fits value delivery.