Klearyon

    Workshop · Strategy

    Lean Canvas

    Pressure-test the business model on a single page.

    60–90 minFounder, PM, sales, marketingIntermediate

    Overview

    Why run this workshop

    What is this workshop?

    A one-page business-model canvas built for early-stage products — 9 boxes covering problem, customer, value, solution, channels, revenue, costs, metrics, and unfair advantage.

    Why is it valuable?

    Forces the whole business into a single artefact you can pressure-test in an hour.

    When should you use it?

    Before writing a PRD or committing engineering resources to a new idea.

    What will you achieve?

    A signed-off canvas and the 3 riskiest assumptions to test next.

    Workshop flow

    How the session unfolds

    1. 1
    2. 2
    3. 3
    4. 4
    5. 5
    6. 6
    7. 7

    Workshop guide

    Facilitator playbook

    01Prepare· 10 min

    Objective

    Pick one segment and one problem.

    Expected output

    Scoped ambition.

    Instructions

    • · Ban the words "everyone" and "all businesses".
    02Brainstorm· 25 min

    Objective

    Fill the canvas.

    Expected output

    A filled canvas.

    Instructions

    • · Work in order: Problem → Customer → Value → Solution → Channels → Revenue → Costs → Metrics → Unfair Advantage.
    03Share· 10 min

    Objective

    Read aloud.

    Expected output

    Everyone hears it as a story.

    Instructions

    • · One person walks the canvas start to finish.
    04Group· 10 min

    Objective

    Find the weakest boxes.

    Expected output

    Risk map.

    Instructions

    • · Mark boxes with no evidence.
    05Discuss· 15 min

    Objective

    List the assumptions.

    Expected output

    Assumption backlog.

    Instructions

    • · For each weak box, name the assumption you're making.
    06Vote· 5 min

    Objective

    Pick the 3 riskiest.

    Expected output

    3 assumptions to test.

    Instructions

    • · Dot vote.
    07Wrap-up· 10 min

    Objective

    Design the tests.

    Expected output

    A funded test plan.

    Instructions

    • · For each assumption, define a 2-week test and a stop criterion.

    Practice exercise

    Apply it now

    Practice worksheet

    Lean Canvas

    Your answers live in your browser during this session. Saving to your project is coming soon.

    Completed example

    What good looks like

    Completed example

    Notion (early)

    Problem

    Teams juggle 5+ tools that don't talk.

    UVP

    One workspace where docs, wikis, and databases are the same thing.

    Unfair advantage

    Block-based data model with 5 years of head start.

    Best practices

    Do this, avoid that

    Do

    • Fill Problem and Customer before anything else.
    • Unfair advantage is what can't be copied — not what's hard to build.
    • End with tests, not opinions.

    Avoid

    • Starting with Solution.
    • Confusing "features" with "unfair advantage".
    • Not naming stop criteria for tests.

    Deliverables

    What participants leave with

    • Signed-off Lean Canvas
    • 3 riskiest assumptions
    • 2-week test plan per assumption

    Continue learning

    Where to go next

    Related frameworks

    Frameworks library
    Strategy Academy

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    For [target], who [need], we are [category] that [benefit] because [proof].

    Academy lessons

    Business Model
    How the business creates, delivers and captures value in one coherent design.