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    Course · Business Strategy trackTactic

    Margin Teardown

    Map cost-to-serve per offering and identify bottom-quartile margin drag.

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    Margin Teardown
    Cost-to-serve per offering · find the bottom quartile.
    Define · Unit Economics
    CAC, LTV, payback — agreed in one number each.
    Competitor Battlecard
    One competitor · their pitch · our counter · proof.
    Competitor Teardown
    90-min teardown: offer, message, proof, gaps.
    Strategy this executes

    The strategic decisions this play depends on.

    Unit Economics
    Strategy
    CAC, LTV, payback and churn baselines that unlock or block growth.
    Cost Structure
    Strategy
    Fixed vs variable, cost drivers, economies of scale and how they shape strategy.
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    Business Model
    How the business creates, delivers and captures value in one coherent design.
    Business Model Canvas
    Nine building blocks (customers, value, channels, revenue, resources, activities, partners, costs).
    Value Proposition Canvas
    Match customer jobs, pains and gains to products, pain relievers and gain creators.
    Revenue Models
    Subscription, usage, transaction, licensing, marketplace, ads — pick what fits value delivery.