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    Course · Business Strategy trackStrategy

    Revenue Models

    Subscription, usage, transaction, licensing, marketplace, ads — pick what fits value delivery.

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    Pricing Tier Builder
    Good · Better · Best columns with features and price.
    Margin Teardown
    Cost-to-serve per offering · find the bottom quartile.
    Lean Canvas
    Problem, solution, value prop, segments, channels, revenue, costs.
    Define · Revenue Streams
    Map every dollar in — name the dependencies.
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    Business Model
    How the business creates, delivers and captures value in one coherent design.
    Business Model Canvas
    Nine building blocks (customers, value, channels, revenue, resources, activities, partners, costs).
    Value Proposition Canvas
    Match customer jobs, pains and gains to products, pain relievers and gain creators.
    Cost Structure
    Fixed vs variable, cost drivers, economies of scale and how they shape strategy.