For Product Teams
Connect product bets to brand strategy. The why behind the what — without leaving the workspace.
Built for
Built for product
Map the customer journey, attach hypotheses, and tie product bets back to positioning. Every roadmap item with a clear strategic parent.
Outcomes
Roadmaps that obviously serve the strategy — not just the loudest stakeholder in the room.
Where to start
Open the Customer Journey node and trace your top three bets back to the positioning statement.
What's inside
Every capability, in one connected surface.
Customer journey map
15-row horizontal grid covering touchpoints, emotion and friction.
Positioning ties
Every initiative links back to a positioning or audience node.
Hypothesis nodes
Track bets with falsifiable statements and learning loops.
Blue Ocean canvas
Identify what to raise, reduce, eliminate and create.
Initiative board
Themes → initiatives → tasks, tied to strategy on every card.
Connected reasoning
Trace any roadmap item back to its strategic source in one click.
How it works
From a blank page to a living strategy in four steps.
Map the journey
Lay out the customer journey across the 15-row grid.
Anchor the bets
Link each bet to a positioning, ICP or differentiator node.
Run hypotheses
Capture, test and resolve — keep the strategy honest.
Plan & ship
Convert wins into initiatives on the execution board.
Who it's for
Different roles, same source of truth.
Walk into roadmap reviews with strategy receipts on every card.
Defend prioritization with a connected source of truth.
Wear both hats without losing either thread.
Translate strategy into launches without retranslating it each time.
FAQ
Common questions.
Does this replace our roadmap tool?+
No — it sits upstream. Use it as the strategic source for whatever board you ship from.
How does it handle research?+
Hypothesis and journey nodes accept evidence, links and uploads as you learn.
Can engineering see it?+
Yes. Share read-only links so the why is visible without giving edit rights.
See For Product Teams in action
Open a real, published Klearyon strategy and explore the workspace end to end.