Visualize your position on a Strategy Canvas
Plot the factors that matter, compare against competitors, and see exactly where your offer wins or loses. The Strategy Canvas turns positioning from opinion into a picture the whole team can argue about.
Built for
What it is
An interactive Strategy Canvas inspired by Blue Ocean — list the factors of competition on the X-axis, score yourself and competitors on the Y-axis, and watch the value curve emerge.
Why it matters
Positioning arguments stall when they stay in words. The canvas turns them into a single chart — and makes the trade-offs obvious enough to actually decide.
How teams use it
Founders use it to sharpen differentiation before fundraising. Strategists use it in client workshops. Product teams use it to pressure-test new offers.
What's inside
Every capability, in one connected surface.
Interactive canvas
Add factors, score offers, drag points — the value curve updates live.
Competitor overlays
Compare up to a handful of competitors on the same chart to see where you actually win.
Blue Ocean ready
Plug into the Four Actions framework — eliminate, reduce, raise, create — straight from the canvas.
Linked to your strategy
Factors and scores stay in sync with your Competitor Analysis and Positioning nodes.
Share with stakeholders
Send a public link — investors and partners see the canvas, not a screenshot.
Always current
Edit a competitor score in the Hub and the canvas updates — one source of truth.
How it works
From a blank page to a living strategy in four steps.
List the factors
Pick the dimensions buyers actually evaluate on — price, depth, speed, support, ecosystem.
Score yourself & competitors
Drag points on each factor to rank where each offer sits today.
Find the gap
Read the value curve — the divergence is your story.
Lock & share
Approve the canvas and share with the team, board, or investors.
Who it's for
Different roles, same source of truth.
Lock a defensible value curve before the next pitch.
Run the Blue Ocean workshop in one canvas instead of three docs.
Pressure-test new offers against incumbent value curves before building.
Use the curve to anchor messaging on the dimensions where you actually win.
FAQ
Common questions.
Is this Blue Ocean Strategy?+
It's inspired by it — Strategy Canvas and Four Actions in one workspace, wired to the rest of your strategy.
How many competitors can I plot?+
Practically, three to five reads cleanly — the canvas supports more if you need it.
Does it sync with Competitor Analysis?+
Yes — competitor scores stay aligned with your canonical Competitor Analysis node.
See Visualize your position on a Strategy Canvas in action
Open a real, published Klearyon strategy and explore the workspace end to end.