Tune the AI to your brand — tone, depth, format, frameworks
Project-level controls that steer how the AI writes, structures and reasons. The output reads like it came from your team, not from a generic model.
Built for
What it is
A settings layer that defines how the Advisor writes, structures and reasons for a given project — tone, depth, preferred frameworks, output format, language and length defaults.
Why it matters
Generic AI output is the enemy of defensible strategy. Customize keeps every node distinctly yours — house style, preferred frameworks, the right level of detail.
How teams use it
Agencies set a house style per client. In-house teams enforce voice across writers. Founders calibrate AI depth to their stage and audience.
What's inside
Every capability, in one connected surface.
Tone presets
Confident, warm, expert, conversational — pick the voice once and every AI surface respects it.
Depth controls
Short and punchy, balanced, or deep editorial — calibrate how thoroughly the AI develops each node.
Format options
Prefer bullets over prose, tables over paragraphs, or framework-shaped output by default.
Framework preferences
Pin the frameworks your team trusts — JTBD, Blue Ocean, Porter's — and the AI will reach for them first.
Language defaults
Set the project's output language once. Every generation, rewrite and translation follows.
Per-project scoping
Settings live with the project. Switch engagements and the AI re-tunes to that client's house style automatically.
How it works
From a blank page to a living strategy in four steps.
Open project settings
Each project has a Customize panel — tone, depth, format, language, frameworks.
Set your defaults
Pick presets or define your own. Settings apply to every AI generation in the project.
Watch outputs adapt
From now on, generations, rewrites and Advisor responses follow your house style — no per-prompt reminders.
Iterate per project
Different clients, different defaults. Switch projects and the AI re-tunes automatically.
Who it's for
Different roles, same source of truth.
Set a distinct house style per client so AI output never feels generic across engagements.
Enforce voice rules at the AI layer. Every writer ships on-brand without manual review.
Calibrate AI depth to your stage — punchy and confident for pitches, deeper for product strategy.
Pin your preferred frameworks so the AI reaches for the same models you reach for in workshops.
FAQ
Common questions.
Are these settings global or per-project?+
Per-project. Each engagement has its own Customize panel so different clients can have different defaults.
Can I bring my own frameworks?+
The 90+ built-in frameworks cover most strategy work, and the canvas accepts custom nodes for anything bespoke. Framework preferences tell the AI which to reach for first.
Do tone settings affect translations?+
Yes. Tone, depth and format defaults apply across every AI surface — generation, rewrite, translate, Advisor.
Can I override per-prompt?+
Yes. Project defaults are the starting point. You can override tone, length or format on any single prompt without changing the project settings.
See Tune the AI to your brand — tone, depth, format, frameworks in action
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