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    Course · Pricing & Monetization trackStrategy

    Pricing Strategy

    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Pricing Tier Builder
    Good · Better · Best columns with features and price.
    Pricing Willingness Interviews
    Van Westendorp · 4 price questions · 8 buyers.
    Tier Reshuffle
    Restructure packaging in one session to lift ARPU.
    Define · Pricing Strategy
    Stop ad-hoc deals — lock the logic.
    Desk Research Checklist
    One-day market scan: size, players, trends, pricing.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Value Metric Selection Workshop
    Tactic
    Pick the single value metric customers happily pay more for as they grow.
    Price Increase Playbook
    Tactic
    Run a structured price increase: cohorts, comms, grandfathering and rollback plan.
    Offer packaging & tiers
    Tactic
    Package value into tiers matched to buyer segments.
    Checkout optimization
    Tactic
    Reduce friction and abandonment at the moment of purchase.
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    Pricing Objectives
    Why you price this way: profit, share, acquisition, premium positioning or retention.
    Value-Based Pricing
    Quantify problem solved, money saved and ROI to set a defensible price.
    Cost-Based Pricing
    Cost-plus and target-margin pricing — when it’s appropriate and when it’s a trap.
    Packaging
    Good/better/best tiers, included features, limits and upgrade triggers.