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    Course · Pricing & Monetization trackTactic

    Price Increase Playbook

    Run a structured price increase: cohorts, comms, grandfathering and rollback plan.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Pricing Tier Builder
    Good · Better · Best columns with features and price.
    Pricing Willingness Interviews
    Van Westendorp · 4 price questions · 8 buyers.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Strategy this executes

    The strategic decisions this play depends on.

    Pricing Governance
    Strategy
    Review cadence, increase rules, exceptions and negotiation guardrails.
    Pricing Strategy
    Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
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    Pricing Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
    Pricing Objectives
    Why you price this way: profit, share, acquisition, premium positioning or retention.
    Value-Based Pricing
    Quantify problem solved, money saved and ROI to set a defensible price.
    Cost-Based Pricing
    Cost-plus and target-margin pricing — when it’s appropriate and when it’s a trap.