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    Course · Go-to-Market trackTactic

    Offer packaging & tiers

    Package value into tiers matched to buyer segments.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Pricing Tier Builder
    Good · Better · Best columns with features and price.
    Tier Reshuffle
    Restructure packaging in one session to lift ARPU.
    Competitor Teardown
    90-min teardown: offer, message, proof, gaps.
    Margin Teardown
    Cost-to-serve per offering · find the bottom quartile.
    Define · Pricing Strategy
    Stop ad-hoc deals — lock the logic.
    Define · Company Offerings
    Name every offering, who it serves, and why it exists.
    Strategy this executes

    The strategic decisions this play depends on.

    Packaging
    Strategy
    Good/better/best tiers, included features, limits and upgrade triggers.
    Pricing Strategy
    Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
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    Keep going
    GTM Strategy
    The plan for who you sell to first, through which channels, with what motion and what proof.
    ICP
    The ideal customer profile — firmographics, triggers and fit criteria.
    Buying Committee
    Map the roles that influence, decide, sign and block — champion, economic buyer, technical, blocker.
    Product Launch
    A launch playbook: positioning, sequencing, assets, sales enablement and press.