All courses
    Watch narrated lesson
    Course · Pricing & Monetization trackStrategy

    Packaging

    Good/better/best tiers, included features, limits and upgrade triggers.

    Loading lesson…
    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Pricing Tier Builder
    Good · Better · Best columns with features and price.
    Tier Reshuffle
    Restructure packaging in one session to lift ARPU.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Packaging Redesign Sprint
    Tactic
    Redesign good/better/best tiers in one session to clarify upgrade triggers.
    Offer packaging & tiers
    Tactic
    Package value into tiers matched to buyer segments.
    Share this lesson

    Pass it on

    If Packaging clicked for you, share it with a teammate, founder or strategist who needs the same clarity.

    /learn/packaging
    Keep going
    Pricing Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
    Pricing Objectives
    Why you price this way: profit, share, acquisition, premium positioning or retention.
    Value-Based Pricing
    Quantify problem solved, money saved and ROI to set a defensible price.
    Cost-Based Pricing
    Cost-plus and target-margin pricing — when it’s appropriate and when it’s a trap.