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    Course · Pricing & Monetization trackTactic

    Value Metric Selection Workshop

    Pick the single value metric customers happily pay more for as they grow.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Lean Canvas
    Problem, solution, value prop, segments, channels, revenue, costs.
    Value Proposition Canvas
    Customer jobs/pains/gains ↔ products/pain relievers/gain creators.
    Elevator Pitch Lab
    Draft, vote, lock a one-liner in 45 minutes.
    Landing Page Message Test
    A/B two value-prop headlines on a live page.
    Core Values
    Value · behavior that proves it · anti-value we refuse.
    Brand Archetype Picker
    12 Jungian archetypes — pick primary and secondary.
    Strategy this executes

    The strategic decisions this play depends on.

    Value Metric
    Strategy
    The single unit price scales with — seat, project, GB, transaction, outcome.
    Pricing Strategy
    Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
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    Pricing Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
    Pricing Objectives
    Why you price this way: profit, share, acquisition, premium positioning or retention.
    Value-Based Pricing
    Quantify problem solved, money saved and ROI to set a defensible price.
    Cost-Based Pricing
    Cost-plus and target-margin pricing — when it’s appropriate and when it’s a trap.