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    Course · Market Intelligence trackTactic

    Competitor Teardown Template

    A 90-minute teardown that maps one rival’s offer, message and proof.

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    Competitor Battlecard
    One competitor · their pitch · our counter · proof.
    Competitor Teardown
    90-min teardown: offer, message, proof, gaps.
    Feature Matrix
    Side-by-side feature comparison vs top 3 rivals.
    Win/Loss Interview
    Interview 3 won + 3 lost deals to find real differentiators.
    Margin Teardown
    Cost-to-serve per offering · find the bottom quartile.
    Define · Unit Economics
    CAC, LTV, payback — agreed in one number each.
    Strategy this executes

    The strategic decisions this play depends on.

    Competitor Analysis
    Strategy
    Competitive landscape, strengths, weaknesses and threat level per rival.
    Feature Matrix
    Framework
    Feature comparison matrix across competitors to spot parity vs difference.
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    Market Research
    Primary and secondary research methods to build a grounded view of your market.
    Market Structure
    TAM/SAM/SOM, category dynamics and the demand drivers that shape opportunity.
    Industry Analysis
    Map industry scope, value chain, incumbents and the profit pools that matter.
    Porter’s Five Forces
    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.