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    Course · Market Intelligence trackStrategy

    Industry Analysis

    Map industry scope, value chain, incumbents and the profit pools that matter.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    SWOT
    Strengths, Weaknesses, Opportunities, Threats.
    Competitor Battlecard
    One competitor · their pitch · our counter · proof.
    Competitor Teardown
    90-min teardown: offer, message, proof, gaps.
    Feature Matrix
    Side-by-side feature comparison vs top 3 rivals.
    Win/Loss Interview
    Interview 3 won + 3 lost deals to find real differentiators.
    Desk Research Checklist
    One-day market scan: size, players, trends, pricing.
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    Market Research
    Primary and secondary research methods to build a grounded view of your market.
    Market Structure
    TAM/SAM/SOM, category dynamics and the demand drivers that shape opportunity.
    Porter’s Five Forces
    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.
    PESTLE
    Political, economic, social, technological, legal and environmental forces reshaping your category.