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    Course · Market Intelligence trackFramework

    Feature Matrix

    Feature comparison matrix across competitors to spot parity vs difference.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Competitor Battlecard
    One competitor · their pitch · our counter · proof.
    Competitor Teardown
    90-min teardown: offer, message, proof, gaps.
    Feature Matrix
    Side-by-side feature comparison vs top 3 rivals.
    Pricing Tier Builder
    Good · Better · Best columns with features and price.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Competitor Teardown Template
    Tactic
    A 90-minute teardown that maps one rival’s offer, message and proof.
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