All courses
    Watch narrated lesson
    Course · Market Intelligence trackStrategy

    Market Structure

    TAM/SAM/SOM, category dynamics and the demand drivers that shape opportunity.

    Loading lesson…
    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Desk Research Checklist
    One-day market scan: size, players, trends, pricing.
    Define · Market Structure
    Shape the playing field before you play on it.
    Tier Reshuffle
    Restructure packaging in one session to lift ARPU.
    Positioning Statement
    For [target], who [need], we are [category] that [benefit] because [proof].
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Desk Research Checklist
    Tactic
    One-day market scan covering size, players, trends and pricing signals.
    Share this lesson

    Pass it on

    If Market Structure clicked for you, share it with a teammate, founder or strategist who needs the same clarity.

    /learn/market-structure
    Keep going
    Market Research
    Primary and secondary research methods to build a grounded view of your market.
    Industry Analysis
    Map industry scope, value chain, incumbents and the profit pools that matter.
    Porter’s Five Forces
    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.
    PESTLE
    Political, economic, social, technological, legal and environmental forces reshaping your category.