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    Course · Market Intelligence trackStrategy

    Competitor Analysis

    Competitive landscape, strengths, weaknesses and threat level per rival.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Competitor Battlecard
    One competitor · their pitch · our counter · proof.
    Competitor Teardown
    90-min teardown: offer, message, proof, gaps.
    Feature Matrix
    Side-by-side feature comparison vs top 3 rivals.
    Win/Loss Interview
    Interview 3 won + 3 lost deals to find real differentiators.
    SWOT
    Strengths, Weaknesses, Opportunities, Threats.
    Desk Research Checklist
    One-day market scan: size, players, trends, pricing.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Win/Loss Interview Play
    Tactic
    Interview 6 won and lost deals to find your real differentiators.
    Competitor Teardown Template
    Tactic
    A 90-minute teardown that maps one rival’s offer, message and proof.
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    Market Research
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    Market Structure
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    Industry Analysis
    Map industry scope, value chain, incumbents and the profit pools that matter.
    Porter’s Five Forces
    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.