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    Course · Market Intelligence trackFramework

    Porter’s Five Forces

    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.

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    Define · Segment Mapping
    Cross STP segments with the 5 forces.
    Porter’s 5 Forces
    Score each force 1–5 and capture the dominant story.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
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