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    Course · Business Strategy trackFramework

    Value Proposition Canvas

    Match customer jobs, pains and gains to products, pain relievers and gain creators.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Lean Canvas
    Problem, solution, value prop, segments, channels, revenue, costs.
    Value Proposition Canvas
    Customer jobs/pains/gains ↔ products/pain relievers/gain creators.
    Elevator Pitch Lab
    Draft, vote, lock a one-liner in 45 minutes.
    Landing Page Message Test
    A/B two value-prop headlines on a live page.
    Blue Ocean — Four Actions
    Eliminate · Reduce · Raise · Create.
    Core Values
    Value · behavior that proves it · anti-value we refuse.
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    Business Model
    How the business creates, delivers and captures value in one coherent design.
    Business Model Canvas
    Nine building blocks (customers, value, channels, revenue, resources, activities, partners, costs).
    Revenue Models
    Subscription, usage, transaction, licensing, marketplace, ads — pick what fits value delivery.
    Cost Structure
    Fixed vs variable, cost drivers, economies of scale and how they shape strategy.