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    Course · Business Strategy trackStrategy

    Cost Structure

    Fixed vs variable, cost drivers, economies of scale and how they shape strategy.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Tier Reshuffle
    Restructure packaging in one session to lift ARPU.
    Margin Teardown
    Cost-to-serve per offering · find the bottom quartile.
    Lean Canvas
    Problem, solution, value prop, segments, channels, revenue, costs.
    Desk Research Checklist
    One-day market scan: size, players, trends, pricing.
    Define · Market Structure
    Shape the playing field before you play on it.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Margin Teardown
    Tactic
    Map cost-to-serve per offering and identify bottom-quartile margin drag.
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    Business Model
    How the business creates, delivers and captures value in one coherent design.
    Business Model Canvas
    Nine building blocks (customers, value, channels, revenue, resources, activities, partners, costs).
    Value Proposition Canvas
    Match customer jobs, pains and gains to products, pain relievers and gain creators.
    Revenue Models
    Subscription, usage, transaction, licensing, marketplace, ads — pick what fits value delivery.