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    Course · Pricing & Monetization trackStrategy

    Value Metric

    The single unit price scales with — seat, project, GB, transaction, outcome.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Lean Canvas
    Problem, solution, value prop, segments, channels, revenue, costs.
    Value Proposition Canvas
    Customer jobs/pains/gains ↔ products/pain relievers/gain creators.
    Elevator Pitch Lab
    Draft, vote, lock a one-liner in 45 minutes.
    Landing Page Message Test
    A/B two value-prop headlines on a live page.
    Core Values
    Value · behavior that proves it · anti-value we refuse.
    Define · Core Values
    Values we hire, fire, and decide by — not posters.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Value Metric Selection Workshop
    Tactic
    Pick the single value metric customers happily pay more for as they grow.
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    Pricing Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
    Pricing Objectives
    Why you price this way: profit, share, acquisition, premium positioning or retention.
    Value-Based Pricing
    Quantify problem solved, money saved and ROI to set a defensible price.
    Cost-Based Pricing
    Cost-plus and target-margin pricing — when it’s appropriate and when it’s a trap.