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    Course · Market Intelligence trackFramework

    SWOT Analysis

    Strengths, Weaknesses, Opportunities, Threats + TOWS matrix.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    SWOT
    Strengths, Weaknesses, Opportunities, Threats.
    Competitor Battlecard
    One competitor · their pitch · our counter · proof.
    Competitor Teardown
    90-min teardown: offer, message, proof, gaps.
    Feature Matrix
    Side-by-side feature comparison vs top 3 rivals.
    Win/Loss Interview
    Interview 3 won + 3 lost deals to find real differentiators.
    Desk Research Checklist
    One-day market scan: size, players, trends, pricing.
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    Market Research
    Primary and secondary research methods to build a grounded view of your market.
    Market Structure
    TAM/SAM/SOM, category dynamics and the demand drivers that shape opportunity.
    Industry Analysis
    Map industry scope, value chain, incumbents and the profit pools that matter.
    Porter’s Five Forces
    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.