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    Course · Pricing & Monetization trackTactic

    Packaging Redesign Sprint

    Redesign good/better/best tiers in one session to clarify upgrade triggers.

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    Pricing Tier Builder
    Good · Better · Best columns with features and price.
    Tier Reshuffle
    Restructure packaging in one session to lift ARPU.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Strategy this executes

    The strategic decisions this play depends on.

    Packaging
    Strategy
    Good/better/best tiers, included features, limits and upgrade triggers.
    Pricing Tiers & Packaging
    Strategy
    Good/better/best tiers with clear upgrade triggers.
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    Pricing Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
    Pricing Objectives
    Why you price this way: profit, share, acquisition, premium positioning or retention.
    Value-Based Pricing
    Quantify problem solved, money saved and ROI to set a defensible price.
    Cost-Based Pricing
    Cost-plus and target-margin pricing — when it’s appropriate and when it’s a trap.