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    Course · Market Intelligence trackFramework

    Opportunity Map

    Strategic opportunities plotted across 12 categories for prioritization.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Define · Opportunity Map
    Score and rank where the next win lives.
    Audience Bullseye
    Inner, middle, outer circles — who we serve first, next, last.
    Empathy Map
    Says, Thinks, Does, Feels — for one persona.
    Customer Journey
    Stages × Actions, Touchpoints, Emotions, Opportunities.
    Journey Mapping Workshop
    90-min co-creation with sales, support, product.
    OKR Planner
    Objectives with 3 Key Results each.
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    Market Research
    Primary and secondary research methods to build a grounded view of your market.
    Market Structure
    TAM/SAM/SOM, category dynamics and the demand drivers that shape opportunity.
    Industry Analysis
    Map industry scope, value chain, incumbents and the profit pools that matter.
    Porter’s Five Forces
    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.