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    Course · Market Intelligence trackFramework

    PESTLE

    Political, economic, social, technological, legal and environmental forces reshaping your category.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Mind Map
    Central idea with branches.
    Retrospective
    What went well, What didn’t, Actions.
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    Keep going
    Market Research
    Primary and secondary research methods to build a grounded view of your market.
    Market Structure
    TAM/SAM/SOM, category dynamics and the demand drivers that shape opportunity.
    Industry Analysis
    Map industry scope, value chain, incumbents and the profit pools that matter.
    Porter’s Five Forces
    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.