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    Course · Market Intelligence trackTactic

    Desk Research Checklist

    One-day market scan covering size, players, trends and pricing signals.

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    Desk Research Checklist
    One-day market scan: size, players, trends, pricing.
    Brand Archetype Picker
    12 Jungian archetypes — pick primary and secondary.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Strategy this executes

    The strategic decisions this play depends on.

    Market Research
    Strategy
    Primary and secondary research methods to build a grounded view of your market.
    Market Structure
    Strategy
    TAM/SAM/SOM, category dynamics and the demand drivers that shape opportunity.
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    Market Research
    Primary and secondary research methods to build a grounded view of your market.
    Market Structure
    TAM/SAM/SOM, category dynamics and the demand drivers that shape opportunity.
    Industry Analysis
    Map industry scope, value chain, incumbents and the profit pools that matter.
    Porter’s Five Forces
    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.