All courses
    Watch narrated lesson
    Course · Business Strategy trackStrategy

    Channel Strategy

    Acquisition channels and the sales motion that fits your buyer.

    Loading lesson…
    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Define · Channel Strategy
    Pick channels that compound, drop channels that leak.
    Lean Canvas
    Problem, solution, value prop, segments, channels, revenue, costs.
    Persona Sheet
    One persona: bio, jobs, pains, gains, channels, quote.
    Growth Loops
    Map self-reinforcing loops · pick 1 to invest in.
    Define · Growth Execution
    Loops + channels + experiments + owners.
    Define · Channel Mix
    Right channel weight by segment.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Partnerships & co-marketing
    Tactic
    Borrow other audiences through joint campaigns and integrations.
    Paid growth
    Tactic
    Paid channels with measurable CAC and payback.
    Community & events
    Tactic
    Build presence in the communities and events your buyers trust.
    Referral / affiliate loop
    Tactic
    Turn happy customers and partners into a steady acquisition channel.
    Share this lesson

    Pass it on

    If Channel Strategy clicked for you, share it with a teammate, founder or strategist who needs the same clarity.

    /learn/channel-strategy
    Keep going
    Business Model
    How the business creates, delivers and captures value in one coherent design.
    Business Model Canvas
    Nine building blocks (customers, value, channels, revenue, resources, activities, partners, costs).
    Value Proposition Canvas
    Match customer jobs, pains and gains to products, pain relievers and gain creators.
    Revenue Models
    Subscription, usage, transaction, licensing, marketplace, ads — pick what fits value delivery.