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    Course · Go-to-Market trackTactic

    Referral / affiliate loop

    Turn happy customers and partners into a steady acquisition channel.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Growth Loops
    Map self-reinforcing loops · pick 1 to invest in.
    Define · Growth Execution
    Loops + channels + experiments + owners.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Strategy this executes

    The strategic decisions this play depends on.

    Channel Strategy
    Strategy
    Acquisition channels and the sales motion that fits your buyer.
    Value Proposition
    Framework
    The specific value you deliver, to whom, that competitors don’t.
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    Keep going
    GTM Strategy
    The plan for who you sell to first, through which channels, with what motion and what proof.
    ICP
    The ideal customer profile — firmographics, triggers and fit criteria.
    Buying Committee
    Map the roles that influence, decide, sign and block — champion, economic buyer, technical, blocker.
    Product Launch
    A launch playbook: positioning, sequencing, assets, sales enablement and press.