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    Course · Go-to-Market trackTactic

    Paid growth

    Paid channels with measurable CAC and payback.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Business Goals · Horizons
    Short-term · primary · growth — the 3 goals every team aligns to.
    Hypothesis Backlog
    We believe … will result in … because …
    Growth Loops
    Map self-reinforcing loops · pick 1 to invest in.
    Define · Growth Execution
    Loops + channels + experiments + owners.
    Strategy this executes

    The strategic decisions this play depends on.

    Channel Strategy
    Strategy
    Acquisition channels and the sales motion that fits your buyer.
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    GTM Strategy
    The plan for who you sell to first, through which channels, with what motion and what proof.
    ICP
    The ideal customer profile — firmographics, triggers and fit criteria.
    Buying Committee
    Map the roles that influence, decide, sign and block — champion, economic buyer, technical, blocker.
    Product Launch
    A launch playbook: positioning, sequencing, assets, sales enablement and press.