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    Course · Business Strategy trackStrategy

    Strategic Priorities

    A short, ranked list of what matters this year — and everything you’re saying no to.

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    Define · Commercial Risks
    Name the risks before the board does.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Mind Map
    Central idea with branches.
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    Business Model
    How the business creates, delivers and captures value in one coherent design.
    Business Model Canvas
    Nine building blocks (customers, value, channels, revenue, resources, activities, partners, costs).
    Value Proposition Canvas
    Match customer jobs, pains and gains to products, pain relievers and gain creators.
    Revenue Models
    Subscription, usage, transaction, licensing, marketplace, ads — pick what fits value delivery.