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    Course · Positioning trackFramework

    Value Proposition

    The specific value you deliver, to whom, that competitors don’t.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Lean Canvas
    Problem, solution, value prop, segments, channels, revenue, costs.
    Value Proposition Canvas
    Customer jobs/pains/gains ↔ products/pain relievers/gain creators.
    Elevator Pitch Lab
    Draft, vote, lock a one-liner in 45 minutes.
    Landing Page Message Test
    A/B two value-prop headlines on a live page.
    Core Values
    Value · behavior that proves it · anti-value we refuse.
    Define · Core Values
    Values we hire, fire, and decide by — not posters.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Referral / affiliate loop
    Tactic
    Turn happy customers and partners into a steady acquisition channel.
    Landing page conversion
    Tactic
    Design landing pages that turn visitors into qualified leads.
    Demo & guided experience
    Tactic
    Use live or interactive demos to make value tangible.
    Objection handling
    Tactic
    Pre-empt the top objections that block prospects from saying yes.
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    Keep going
    Positioning
    The single place you want to occupy in the customer’s mind — and everything that follows from it.
    Positioning Statement
    Target, frame of reference, benefit and reason-to-believe in one sentence.
    USP
    The single unique selling proposition you can defend and repeat.
    Points of Difference
    The attributes only you own — where you actually pull ahead.