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    Positioning Statement

    Target, frame of reference, benefit and reason-to-believe in one sentence.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    STP — Segment · Target · Position
    Three columns: segments, chosen target, position.
    Positioning Statement
    For [target], who [need], we are [category] that [benefit] because [proof].
    JTBD Synthesis
    Cluster interview notes into job statements.
    Brand Differentiator
    The one thing only we say — with reasons to believe.
    Mission Statement
    One sentence: who we serve, what we do, why it matters today.
    Vision Statement
    The world we are building in 10 years — one vivid sentence.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    SEO & search capture
    Tactic
    Capture demand from search engines with intent-matched pages.
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    Positioning
    The single place you want to occupy in the customer’s mind — and everything that follows from it.
    Value Proposition
    The specific value you deliver, to whom, that competitors don’t.
    USP
    The single unique selling proposition you can defend and repeat.
    Points of Difference
    The attributes only you own — where you actually pull ahead.