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    Course · Market Intelligence trackStrategy

    Trend Audit

    Current trends, emerging patterns and future-proofing signals.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Define · Trend Audit
    Surface signals before they become noise.
    Desk Research Checklist
    One-day market scan: size, players, trends, pricing.
    Brand Audit Walkthrough
    Inventory every touchpoint · rate consistency · fix list.
    Brainstorm
    Grid of sticky notes to fill in.
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    Market Research
    Primary and secondary research methods to build a grounded view of your market.
    Market Structure
    TAM/SAM/SOM, category dynamics and the demand drivers that shape opportunity.
    Industry Analysis
    Map industry scope, value chain, incumbents and the profit pools that matter.
    Porter’s Five Forces
    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.