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    Course · Customer Intelligence trackStrategy

    Segment Attractiveness

    Size, growth and profitability scores per segment.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    STP — Segment · Target · Position
    Three columns: segments, chosen target, position.
    Lean Canvas
    Problem, solution, value prop, segments, channels, revenue, costs.
    Audience Bullseye
    Inner, middle, outer circles — who we serve first, next, last.
    ICP Card
    One page: firmographic, behavioral, fit and disqualifiers.
    Define · Segment Mapping
    Cross STP segments with the 5 forces.
    Define · Customer Segments
    Cluster buyers into 3–5 real segments.
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    Audience Strategy
    Who you choose to serve — demographics, psychographics, pains and priorities of the buyers you actually want to win.
    Customer Strategy
    The full commitment to customers you make: segments to win, jobs to solve, promises to keep, and value to deliver over the lifetime.
    Segmentation
    Segment a market by need, behavior, value and context — not just demographics.
    Personas
    Fictional profiles that make abstract segments concrete for the team.