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    Course · Customer Intelligence trackFramework

    Personas

    Fictional profiles that make abstract segments concrete for the team.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Persona Sheet
    One persona: bio, jobs, pains, gains, channels, quote.
    Empathy Map
    Says, Thinks, Does, Feels — for one persona.
    Anti-Personas
    The buyers we will refuse — and the reasons we hold the line.
    Brainstorm
    Grid of sticky notes to fill in.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Persona Validation Interviews
    Tactic
    Pressure-test draft personas against 5 real buyers in one week.
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    Audience Strategy
    Who you choose to serve — demographics, psychographics, pains and priorities of the buyers you actually want to win.
    Customer Strategy
    The full commitment to customers you make: segments to win, jobs to solve, promises to keep, and value to deliver over the lifetime.
    Segmentation
    Segment a market by need, behavior, value and context — not just demographics.
    Jobs to be Done
    The functional, emotional and social jobs customers hire your product for.