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    Course · Market Intelligence trackFramework

    Market Positioning

    Positioning map with X/Y axes to visualize who owns what.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Positioning Statement
    For [target], who [need], we are [category] that [benefit] because [proof].
    STP — Segment · Target · Position
    Three columns: segments, chosen target, position.
    Desk Research Checklist
    One-day market scan: size, players, trends, pricing.
    Brand Differentiator
    The one thing only we say — with reasons to believe.
    Define · Market Structure
    Shape the playing field before you play on it.
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    Market Research
    Primary and secondary research methods to build a grounded view of your market.
    Market Structure
    TAM/SAM/SOM, category dynamics and the demand drivers that shape opportunity.
    Industry Analysis
    Map industry scope, value chain, incumbents and the profit pools that matter.
    Porter’s Five Forces
    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.