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    Course · Market Intelligence trackFramework

    Competitive Radar

    Multi-dimensional radar chart comparing competitors across the axes that matter.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Porter’s 5 Forces
    Score each force 1–5 and capture the dominant story.
    Feature Matrix
    Side-by-side feature comparison vs top 3 rivals.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
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    Market Research
    Primary and secondary research methods to build a grounded view of your market.
    Market Structure
    TAM/SAM/SOM, category dynamics and the demand drivers that shape opportunity.
    Industry Analysis
    Map industry scope, value chain, incumbents and the profit pools that matter.
    Porter’s Five Forces
    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.