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    Course · Market Intelligence trackFramework

    Blue Ocean Strategy

    Escape red-ocean competition using the Four Actions and the Strategy Canvas.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Blue Ocean — Four Actions
    Eliminate · Reduce · Raise · Create.
    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Mind Map
    Central idea with branches.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Blue Ocean Canvas Workshop
    Tactic
    Run a 2-hour Four Actions session to draft a Blue Ocean strategy canvas.
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    Market Research
    Primary and secondary research methods to build a grounded view of your market.
    Market Structure
    TAM/SAM/SOM, category dynamics and the demand drivers that shape opportunity.
    Industry Analysis
    Map industry scope, value chain, incumbents and the profit pools that matter.
    Porter’s Five Forces
    Rivalry, new entrants, suppliers, buyers and substitutes — assess structural attractiveness.