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    Course · Pricing & Monetization trackTactic

    Pricing Willingness Interviews

    Run Van Westendorp-style price interviews with 8 target buyers.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Pricing Willingness Interviews
    Van Westendorp · 4 price questions · 8 buyers.
    Pricing Tier Builder
    Good · Better · Best columns with features and price.
    Tier Reshuffle
    Restructure packaging in one session to lift ARPU.
    Persona Sheet
    One persona: bio, jobs, pains, gains, channels, quote.
    Desk Research Checklist
    One-day market scan: size, players, trends, pricing.
    Define · Pricing Strategy
    Stop ad-hoc deals — lock the logic.
    Strategy this executes

    The strategic decisions this play depends on.

    Willingness-to-Pay
    Strategy
    WTP signals and defensible price ranges.
    Value-Based Pricing
    Strategy
    Quantify problem solved, money saved and ROI to set a defensible price.
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    Pricing Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
    Pricing Objectives
    Why you price this way: profit, share, acquisition, premium positioning or retention.
    Value-Based Pricing
    Quantify problem solved, money saved and ROI to set a defensible price.
    Cost-Based Pricing
    Cost-plus and target-margin pricing — when it’s appropriate and when it’s a trap.