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    Course · Pricing & Monetization trackStrategy

    Pricing Expansion Paths

    How accounts grow: seat expansion, usage growth, upsell, cross-sell, tier upgrade.

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    One-day market scan: size, players, trends, pricing.
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    Pricing Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
    Pricing Objectives
    Why you price this way: profit, share, acquisition, premium positioning or retention.
    Value-Based Pricing
    Quantify problem solved, money saved and ROI to set a defensible price.
    Cost-Based Pricing
    Cost-plus and target-margin pricing — when it’s appropriate and when it’s a trap.