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    Course · Pricing & Monetization trackStrategy

    Price Positioning

    Budget, value, premium or luxury — and what the price signals about the brand.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    STP — Segment · Target · Position
    Three columns: segments, chosen target, position.
    Pricing Tier Builder
    Good · Better · Best columns with features and price.
    Pricing Willingness Interviews
    Van Westendorp · 4 price questions · 8 buyers.
    Positioning Statement
    For [target], who [need], we are [category] that [benefit] because [proof].
    Brand Differentiator
    The one thing only we say — with reasons to believe.
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    Pricing Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
    Pricing Objectives
    Why you price this way: profit, share, acquisition, premium positioning or retention.
    Value-Based Pricing
    Quantify problem solved, money saved and ROI to set a defensible price.
    Cost-Based Pricing
    Cost-plus and target-margin pricing — when it’s appropriate and when it’s a trap.