All courses
    Watch narrated lesson
    Course · Business Strategy trackFramework

    Offering Portfolio Analysis

    Per-offering JTBD, lifecycle, moat and recommended action.

    Loading lesson…
    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Define · Offering Portfolio
    Balance the portfolio — cash cows, bets, drags.
    SWOT
    Strengths, Weaknesses, Opportunities, Threats.
    Competitor Battlecard
    One competitor · their pitch · our counter · proof.
    Competitor Teardown
    90-min teardown: offer, message, proof, gaps.
    Feature Matrix
    Side-by-side feature comparison vs top 3 rivals.
    Win/Loss Interview
    Interview 3 won + 3 lost deals to find real differentiators.
    Share this lesson

    Pass it on

    If Offering Portfolio Analysis clicked for you, share it with a teammate, founder or strategist who needs the same clarity.

    /learn/offering-portfolio-analysis
    Keep going
    Business Model
    How the business creates, delivers and captures value in one coherent design.
    Business Model Canvas
    Nine building blocks (customers, value, channels, revenue, resources, activities, partners, costs).
    Value Proposition Canvas
    Match customer jobs, pains and gains to products, pain relievers and gain creators.
    Revenue Models
    Subscription, usage, transaction, licensing, marketplace, ads — pick what fits value delivery.