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    Course · Pricing & Monetization trackStrategy

    Monetization Models

    Stacked revenue layers: subscriptions, add-ons, services, marketplace, data.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Brainstorm
    Grid of sticky notes to fill in.
    2×2 Matrix
    Plot ideas on two axes (Impact vs Effort).
    Mind Map
    Central idea with branches.
    Retrospective
    What went well, What didn’t, Actions.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Monetization expansions
    Tactic
    Grow revenue per account through add-ons, seats and modules.
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    Pricing Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
    Pricing Objectives
    Why you price this way: profit, share, acquisition, premium positioning or retention.
    Value-Based Pricing
    Quantify problem solved, money saved and ROI to set a defensible price.
    Cost-Based Pricing
    Cost-plus and target-margin pricing — when it’s appropriate and when it’s a trap.