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    Course · Customer Intelligence trackTactic

    Journey Mapping Workshop

    Co-create a journey map with sales, support and product in 90 minutes.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Customer Journey
    Stages × Actions, Touchpoints, Emotions, Opportunities.
    Journey Mapping Workshop
    90-min co-creation with sales, support, product.
    Audience Bullseye
    Inner, middle, outer circles — who we serve first, next, last.
    Define · Segment Mapping
    Cross STP segments with the 5 forces.
    Strategy this executes

    The strategic decisions this play depends on.

    Customer Journey
    Framework
    Full journey from awareness to advocacy with touchpoints and friction mapped.
    Customer Journey Map
    Framework
    Full journey across 8 stages with touchpoints and friction points marked.
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    Audience Strategy
    Who you choose to serve — demographics, psychographics, pains and priorities of the buyers you actually want to win.
    Customer Strategy
    The full commitment to customers you make: segments to win, jobs to solve, promises to keep, and value to deliver over the lifetime.
    Segmentation
    Segment a market by need, behavior, value and context — not just demographics.
    Personas
    Fictional profiles that make abstract segments concrete for the team.