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    Course · Customer Intelligence trackFramework

    Jobs to be Done

    The functional, emotional and social jobs customers hire your product for.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    JTBD Synthesis
    Cluster interview notes into job statements.
    Persona Sheet
    One persona: bio, jobs, pains, gains, channels, quote.
    Customer Interview Script
    Open · jobs · pains · alternatives · close — with prompts.
    Value Proposition Canvas
    Customer jobs/pains/gains ↔ products/pain relievers/gain creators.
    Kanban
    To do / Doing / Done columns.
    Tactics that execute this

    Concrete plays and workshops you can run to ship this strategy.

    Customer Interview Script
    Tactic
    Run 5 buyer interviews using a structured script to surface real JTBD.
    Jobs-to-be-Done Synthesis
    Tactic
    Cluster interview notes into job statements you can design around.
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    If Jobs to be Done clicked for you, share it with a teammate, founder or strategist who needs the same clarity.

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    Audience Strategy
    Who you choose to serve — demographics, psychographics, pains and priorities of the buyers you actually want to win.
    Customer Strategy
    The full commitment to customers you make: segments to win, jobs to solve, promises to keep, and value to deliver over the lifetime.
    Segmentation
    Segment a market by need, behavior, value and context — not just demographics.
    Personas
    Fictional profiles that make abstract segments concrete for the team.