All courses
    Watch narrated lesson
    Course · Positioning trackStrategy

    Defensible Niche

    Find niche opportunities with real entry barriers.

    Loading lesson…
    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    STP — Segment · Target · Position
    Three columns: segments, chosen target, position.
    Defensible Niche
    The corner only we can hold — and why others cannot follow.
    Define · Defensible Niche
    Pick the corner only we can hold.
    Brainstorm
    Grid of sticky notes to fill in.
    Share this lesson

    Pass it on

    If Defensible Niche clicked for you, share it with a teammate, founder or strategist who needs the same clarity.

    /learn/defensible-niche
    Keep going
    Positioning
    The single place you want to occupy in the customer’s mind — and everything that follows from it.
    Positioning Statement
    Target, frame of reference, benefit and reason-to-believe in one sentence.
    Value Proposition
    The specific value you deliver, to whom, that competitors don’t.
    USP
    The single unique selling proposition you can defend and repeat.