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    Course · Pricing & Monetization trackStrategy

    Competitive Pricing

    Pricing relative to rivals: under, at, above or skim/penetration.

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    Run this as a workshop

    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Porter’s 5 Forces
    Score each force 1–5 and capture the dominant story.
    Feature Matrix
    Side-by-side feature comparison vs top 3 rivals.
    Pricing Tier Builder
    Good · Better · Best columns with features and price.
    Pricing Willingness Interviews
    Van Westendorp · 4 price questions · 8 buyers.
    Tier Reshuffle
    Restructure packaging in one session to lift ARPU.
    Desk Research Checklist
    One-day market scan: size, players, trends, pricing.
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    Keep going
    Pricing Strategy
    A 12-component framework: objectives, model, value metric, packages, positioning, discounts, governance, expansion.
    Pricing Objectives
    Why you price this way: profit, share, acquisition, premium positioning or retention.
    Value-Based Pricing
    Quantify problem solved, money saved and ROI to set a defensible price.
    Cost-Based Pricing
    Cost-plus and target-margin pricing — when it’s appropriate and when it’s a trap.