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    Course · Messaging trackStrategy

    Storytelling

    Story structures (hero, before-after-bridge, situation-complication-resolution) applied to brand.

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    Facilitator guides, practice worksheets and completed examples for running this with your team.

    Brand Manifesto
    We believe · we refuse · we promise · we call you to.
    Origin Story Workshop
    Draft a 200-word founding story the team can retell verbatim.
    Brand Villain Naming
    Name the enemy you fight in one sentence.
    Brainstorm
    Grid of sticky notes to fill in.
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    Messaging Strategy
    The system that ties audience, position and value into a coherent message architecture.
    Brand Narrative
    The overarching story the brand tells — origin, mission, enemy and future.
    Messaging Framework
    Promise, pillars, key messages, proof points and supporting copy in one hierarchy.
    Voice
    The consistent personality that shows up in every word the brand writes.