Klearyon

    Workshop · Brand

    Brand Villain Naming

    Sharpen messaging by naming what you fight against.

    45 minFounders, brand, senior salesIntermediate

    Workshop flow

    How the session unfolds

    1. 1
    2. 2
    3. 3
    4. 4

    Deliverables

    What participants leave with

    • 1 named villain + 3 anti-values.

    Continue learning

    Where to go next

    Related frameworks

    Frameworks library
    Strategy Academy

    Related workshops

    Brand Differentiator
    The one thing only we say — with reasons to believe.
    Mission Statement
    One sentence: who we serve, what we do, why it matters today.
    Vision Statement
    The world we are building in 10 years — one vivid sentence.
    Purpose · Golden Circle
    Why → How → What. Start with why, work outward.

    Academy lessons

    No lessons linked yet.

    A full facilitator guide, practice worksheet and completed example for this workshop are on the way.