Customer Journey Map
A 15-row horizontal-scroll table grid that maps the full audience journey — awareness to advocacy — without watering it down.
Built for
What it is
A dense, structured journey map holding emotions, touchpoints, objections and messaging across every stage — not the watered-down 4-step version.
Why it matters
It exposes the moments that actually matter — and the friction you're ignoring.
How teams use it
Marketing briefs campaigns. Product prioritizes fixes. Strategists feed messaging from real moments.
What's inside
Every capability, in one connected surface.
15-row structured grid
Holds every dimension worth tracking — not 4 vague boxes.
Stage-by-stage detail
Awareness, consideration, decision, onboarding, retention, advocacy.
Friction surfacing
Make ignored moments visible so they become work, not surprises.
Messaging tie-in
Connects directly to messaging nodes so every moment has its voice.
Editable in place
Edit any cell inline — the canvas and Hub stay in lockstep.
Hub mirroring
Same 15-row grid renders inside Strategy Hub for shareable view.
How it works
From a blank page to a living strategy in four steps.
Pick stages
Start from a default journey or customize stages for your category.
Fill the grid
AI seeds emotion, touchpoints and objections per stage.
Surface friction
Highlight the moments that matter most — that's where the work is.
Brief & ship
Pull stages into campaigns, fixes and messaging — without rewriting.
Who it's for
Different roles, same source of truth.
Brief campaigns from real journey moments, not assumed personas.
Prioritize fixes by friction exposed in the grid.
Feed the messaging framework from moments customers actually experience.
Map retention and advocacy with the same rigor as acquisition.
FAQ
Common questions.
Why 15 rows?+
It's the minimum to hold emotion, channel, friction and messaging — fewer is fiction.
Can I change stages?+
Yes — default journey is editable per project and category.
Does it print?+
It renders inside a horizontal scroll wrapper; for static export use the Strategy One-Pager.
See Customer Journey Map in action
Open a real, published Klearyon strategy and explore the workspace end to end.